Climate change has brought new challenges to the tourism industry. Concern for the preservation of natural resources has become a key factor for tourists, who increasingly look for and choose so-called green, responsible tourism destinations.
The international community (UNWTO, the European Union, OECD) has recognized that sustainable tourism is a form of economic activity that - respecting multiplier effects in other sectors - provides long-term positive and balanced economic, social and environmental impacts. In accordance with the recommendations of the UNWTO Sustainable Tourism should:
- Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity;
- Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance;
- Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.
For our clients we provide the following services in sustainable tourism:
- Strategic and operational planning of tourist destinations;
- Destination Management and Marketing;
- Development of sustainable tourism products;
- The creation of a public-private cross-sector integration;
- Awareness-raising and training on the conservation of natural resources and cultural heritage and their integration into tourist offer;
- Awareness raising on the importance and use of sustainable development approaches in tourism;
- Organization and implementation of study visits on the theme of sustainable tourism and sustainable tourist destinations;
- Organization and implementation of presentations of tourism destinations, business entities and organizations and products.