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Sustainable Tourism

Climate changes through the years brought new challenges to the tourism industry. The increased concern for the preservation of natural resources became one of the key factors by the tourists who are increasingly vigilant by searching and selecting of so called Green responsible tourism destinations as their target destinations.
The international community (UNWTO, the European Union, OECD) has recognized that sustainable tourism is a form of economic activity that - respecting multiplier effects in other sectors - provides long-term positive and balanced economic, social and environmental impacts. In accordance with the recommendations of the UNWTO Sustainable Tourism should:

  • Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity;
  • Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance;
  • Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

For the clients we are performing the following services in the field of sustainable tourism:

  • Strategic and operational planning of tourist destinations;
  • Destination Management and Marketing;
  • Development of sustainable tourism products;
  • The creation of a public-private cross-sector integration;
  • Awareness-raising and training on the conservation of natural resources and cultural heritage and their integration into tourist offer;
  • Awareness raising on the importance and use of sustainable development approaches in tourism;
  • Organization and implementation of study visits on the theme of sustainable tourism and sustainable tourist destinations;
  • Organization and implementation of presentations of tourism destinations, business entities and organizations and products.


Zavod za inovativnost in podjetništvo (Institute for Innovation and Entrepreneurship)
Pobreška cesta 20
2000 Maribor, Slovenia
e: [email protected]
w: www.zipiie.eu 

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