Finished FLAGSHIP PRODUCTS
Flagship Products
Featured
FLAGSHIP PRODUCTS (INTERREG V-A SLO-A 2014-2020)
- Period
- 2016 – 2019
- Programme
- Interreg V-A Slovenia – Austria 2014-2020
- Our role
- Partner
For a long time the relaxed couple in the steaming hot tubs in the open air was a typical image for the tourism and thermal spring regions of eastern Slovenia and of Styria. Now this image could come from anywhere. Wellness areas have become a standard global tourist offer and so the region is being called on to raise its profile. A first step was the Regio Vitalis project, which allowed the region‘s particular landscape and cuisine to be recognised as important assets and to take centre stage. However, in order to stand out from other regions more is required, namely clear, regional unique selling points. An analysis has shown that the region of the project in Central Europe features by far the highest number of thermal and mineral springs, has the largest area of apple cultivation, and is the undisputed centre of pumpkin seed production. This is in addition to other leading products, such as elderberries or honey, which are typical of individual regions.
The aim of Flagship Products is to develop new tourist offers in combination with these leading products and to thus create extraordinary holiday experiences that cannot simply be copied by other regions.
The Flagship Products approach will for the first time enable a partnership to be established along the entire value added chain of a leading product, (farmer, host, business, tourism, etc.), to provide mutual support in development, marketing and sales. All activities will take place according to a standard approach, which will be developed bilaterally. Joint cross-border partnerships will be formed for thermal and mineral springs, apples and pumpkin seeds. The outcomes of the project will be raising the awareness of regional specialties, new kinds of cooperation, new qualification modules, new product and experience offers relating to leading products, and above all, new guests for the region!
More information: Project brochure
Information in German language
This section is only available in Slovenian.
METKA ČARA - preprosto drugačna hedonistična pravljica
Pravljica o navihani mali veliki mojstrici Metki in sedmih izjemnih regijskih produktih (jabolko, med, kruh, mleko, buča, termalna in mineralna voda ter hren), s katerimi ustvarja velike čarovnije za sedmimi griči, v svetu med Pohorjem in Slovenskimi goricami ter Dravo in Muro, pravljični deželi zdravja, sreče in neizmernih užitkov.
"METKA ČARA – preprosto drugačna hedonistična pravljica" je namenjena vzajemnemu medgeneracijskemu ozaveščanju o pomenu lokalne oskrbe s hrano in surovinami. Čarajte z Metko in preprosto uživajte v pustolovščinah za majhne in velike otroke. Širjenje Metkinega poslanstva je zelo zaželeno. Pozor, »METKA ČARA – preprosto drugačna hedonistična pravljica« spodbuja tek in srečo.
Elektronsko različico slikanice si lahko ogledate TUKAJ.
Svoj brezplačni tiskani izvod lahko prevzamete v destinacijski trgovini ARTmijeMAR (Gosposka ulica 7, Maribor).
Vljudno vabljeni tudi k obisku Facebook strani METKA USTVARJA - pravljična dežela za hedoniste, gastronomske navdušence in ljubitelje zdravega življenjskega sloga.
Publikacija "METKA ČARA – preprosto drugačna hedonistična pravljica" je bila izdana v okviru projekta FLAGSHIP PRODUCTS, ki je sofinanciran iz Evropskega sklada za regionalni razvoj, programa sodelovanja Interreg V-A Slovenija – Avstrija 2014-2020.
This section is only available in Slovenian.
Projektne novice
Na tej strani vas obveščamo o aktualnem dogajanju v projektu FLAGSHIP PRODUCTS.
Projekt FLAGSHIP PRODUCTS spodbuja razvoj počitniških doživetij s pomočjotradicionalnih vodilnih produktov v regijah Vzhodne in Jugovzhodne avstrijske Štajerske ter v Pomurju in Podravju v Sloveniji. Devet projektnih partnerjev se ukvarja z vodilnimi produkti: mleko, med, kruh, buče, termalna in mineralna voda, jabolka, bezeg, laški fižol in hren.
Cilj projekta FLAGSHIP PRODUCTS je krepitev turistične in gospodarske vrednosti izstopajočih produktov v obmejnem območju Slovenija-Avstrija, in sicer skozi nova znanja, razvoj novih storitev in novih inovativnih medsektorskih oblik trženjskega sodelovanja.
Projekt FLAGSHIP PRODUCTS je sofinanciran s strani Evropske unije, Evropskega sklada za regionalni razvoj, programa sodelovanja Interreg V-A Slovenija – Avstrija 2014-2020.
Vljudno vabljeni k prebiranju e-novic in spremljanju aktualnega dogajanja v projektu!
e-Novice December 2016
e-Novice Marec 2017
e-Novice Julij 2017
e-Novice December 2017
e-Novice Maj 2018
e-Novice Oktober 2018
Funding
Interreg V-A Slovenija – Avstrija 2014-2020 – Evropska unija – Evropski sklad za regionalni razvoj
Official funding statement (original wording in Slovenian):
Projekt FLAGSHIP PRODUCTS je sofinanciran s strani Evropske unije, Evropskega sklada za regionalni razvoj, programa sodelovanja Interreg V-A Slovenija – Avstrija 2014-2020.
Participating organisations
Lead partner
- QUA, Qualifizierungsagentur Oststeiermark GmbH (A)
Partners
- Zavod za inovativnost in podjetništvo
- Zavod za kulturo, turizem in šport Murska Sobota
- Razvojna agencija Slovenske Gorice d.o.o.
- Tourismus-Regionalverband Oststeiermark
- Thermenland Süd- & Oststeiermark Marketing GmbH
- Regionalmanagement Südoststeiermark
- Steirisches Vulkanland GmbH
- Regions Entwicklungs- und Management Oststeiermark GmbH
- Srednja šola za gostinstvo in turizem Radenci
Documents
Images
Project information
Zavod za inovativnost in podjetništvo (Institute for Innovation and Entrepreneurship)
PO: Makedonska ulica 41, 2000 Maribor
Contact persons: Marko Kac (coordinator of the Slovenian project partner) and Janja Viher
m: 041 91 77 40 and 031 66 99 49
e: marko.kac@zipiie.eu and janja.viher@zipiie.eu
More information about the project is available in the project brochure.
All information about the project in German is available here.